Resume
Experience
07/2020 - 09/2021
Chapter Director
Kesem Nationals - UC Irvine Chapter
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Lead, train, and manage team of 15 coordinators responsible for outreach, volunteer recruitment, development, operations, and marketing by coordinating communications and asset management across 11 collegiate chapters
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Managed $75,000 budget and supervise all programming, activities, staff and volunteers during week-long summer camp
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Researched 30+ local community partners, school districts, and hospitals in the LA/Orange County area for outreach efforts through email and informational sessions to grow camper recruitment by ~150% and steward community relationships
07/2020 - 07/2021
Associate Director of Marketing Strategy
Associated Students of UC Irvine - Office of Media & Technology
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Developed monthly content creation campaigns to engage student body and encourage campus culture during remote learning by collecting responses to curate Spotify playlists and creating promotional content that lead to 28.5% growth in content interactions
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Identify community development needs to advocate for student body by strategically marketing campus events, programs, and resources and maintaining consistent communications with organizations to improve accessibility to opportunities and information
03/2020 - 06/2020
Marketing & Financial Wealth Intern
Morgan Stanley - Irvine Branch
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Coordinated distribution of scheduling for 600+ marketing collaterals over three months to maintain communications
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Sourced 1200+ prospective clients using customer database to promote financial wellness and literacy seminars in Orange County area
09/2019 - 09/2020
Alumni, Media, & Public Relations Coordinator
Kesem Nationals - UC Irvine Chapter
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Researched, developed and pitched stories reflecting unique programs to 30+ local media outlets to obtain publicity, increase ticket sales, and gain sponsorships for annual fundraising gala during a virtual year which succeeded in fundraising $7,300+
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Strategized and designed chapter marketing materials including monthly newsletters, 15 event flyers, 200+ social media graphics, 10 videos, and fact sheets to promote events and enhance branding leading to a 25% growth in Facebook and Instagram audiences
04/2018 - 08/2018
Social Media & Marketing Intern
Noble Visual
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Redesigned company website by implementing new UI/UX design system and Search Engine Optimization (SEO) to create a detailed portfolio and boost online traffic leading to an increase in client booking
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Built company’s online presence through curating regularly-posted content utilizing related hashtags, and writing wedding photography related blog posts that grew Instagram followers by 5% and post engagement by 120-1050% over five months
Education
2017 - 2021
University of California - Irvine
Bachelor of the Arts in Business Administration, Emphasis in Marketing
Minor in Sociology and Film & Media Studies
Deans Honor List: Fall 2018, Spring 2019, Fall 2019, Spring 2020
Awards: Discover Scholarship (2017-19)
2022
Netflix Pathways Bootcamp
UIUX Foundations Certification
An intensive 17-week long boot camp dedicated to UI/UX. Skills learned consist of Figma/Adobe XD, “Double diamond” design thinking, Wire framing and prototyping, User interface usability and accessibility testing, RWD principles for user-centered interactions.
Skills
Technical
UX Design
User Interviews
Information Architecture
Prototyping
Marketing
Content Strategy
Social Media
Email Marketing
Graphic Design
Color Theory
Typography
Iconography
Softwares
Figma
Adobe Cloud
Salesforce
FigJam
Illustrator
Photoshop
Premiere
Lightroom
Photoshop
Premiere
Lightroom
Languages
English (fluent)
Vietnamese (native)
French (beginner)