UNIVERSITY OF CALIFORNIA - IRVINE

The Paul Merage School of Business

Bachelor of the Arts in Business Administration, Emphasis in Marketing

Minor in Sociology and Film & Media Studies

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Deans Honor List: Fall 2018, Spring 2019, Fall 2019, Spring 2020

Awards: Discover Scholarship (2017-19)

ASSOCIATED STUDENTS - UC IRVINE (ASUCI)

Office of Media & Technology

Associate Director of Marketing Strategy

• Develop monthly content creation campaigns to engage student body and promote campus culture during remote learning by collecting responses to curate Spotify playlists and creating promotional content that lead to 28.5% growth in content interactions 
  Identify community development needs to advocate for student body by strategically marketing campus events, programs, and resources and maintaining consistent communications with organizations to improve accessibility to opportunities and information

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Intern

• Developed and implemented policies facilitating communications, marketing, public relations, social media 

• Developed and maintained the ASUCI website in collaboration with ASUCI Information Technology and other offices

• Created the Media & Technology emblem to brand and establish the department and build department presence

MORGAN STANLEY

Marketing Intern

• Coordinated distribution of scheduling of 600+ marketing collaterals over the course of three months to maintain communications

• Sourced 1200+ prospective clients using customer database to promote financial wellness and literacy seminars in Orange County

NOBLE VISUAL

Social Media & Marketing Intern

• Redesigned company website through the implementation of a new User Interface/User Experience (UI/UX) design system and Search Engine Optimization (SEO) to create a detailed portfolio and boost online traffic that lead to an increase in client booking

• Built company’s online presence through curating regularly-posted content utilizing related hashtags, and writing wedding photography related blog posts that grew Instagram followers by 5% and post engagement by 120-1050% over five months

• Created a feedback form to connect with clients, collect testimonies, and improve customer service to increase client satisfaction

CITY OF SAN JOSE GOVERNMENT

Department of Parks, Recreation & Neighborhood Services (PRNS)

​Recreational Leader

• Coordinated weekly groups of 80-120 diverse campers ages 5-13 including children with disabilities and at-risk youth by executing a variety of age and developmentally appropriate recreation activities during camp to foster community building and empowerment 

• Tutored groups of 2-4 students for math and English enrichment program to strengthen knowledge and academic confidence

• Managed and reported back sales records and transactions of recreational and food purchases to monitor financial data analytics

• Maintain a welcoming and family-friendly environment for park visitors by providing excellent customer service

UC IRVINE, DISABILITY SERVICE CENTER

Notes Taker

Notes Taker​

• provided detailed notes, entered into system

CAMP KESEM NATIONALS

UC Irvine Chapter

Director (Remote)

• Lead, train, and manage team of 15 coordinators responsible for outreach, volunteer recruitment, development, operations, and marketing by coordinating communications, resource sharing across 11 collegiate chapters, asset management, and stewardship    

• Manage $75,000 budget and supervise all programming, activities, staff and volunteers during week-long summer camp 

• Researched 30+ local community partners, school districts, and hospitals in the LA/Orange County area for outreach efforts through e-mail and informational sessions to increase camper recruitment by ~150% and to build and steward community relationships

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Alumni, Marketing, Public Relations Coordinator

• Researched, developed and pitched stories that reflected unique programs to 30+ local media outlets to obtain publicity, increase ticket sales, and gain sponsorships for annual fundraising gala during a virtual year which succeeded in fundraising $7,300+  
  Strategized and designed chapter marketing materials including monthly newsletters, 15 event flyers, 200+ social media graphics, 10 videos, and fact sheets to promote events and enhance branding that lead to a 25% growth in Facebook and Instagram audiences
   

Camp Counselor

• Undergo counselor training and instruction in areas of communication, conflict resolution, safety and leadership 

UC IRVINE, CENTER FOR STUDENT LEADERSHIP

Student Parent Orientation Program (SPOP) Leader

• Engaged in an intensive 10-week training involving diversity, social issues, mental health and campus resources, while demonstrating strong leadership and teamwork capabilities with 160 other staff members to support 7000+ incoming students

• Supervised cohorts of 60+ incoming students and led activities related to personal development and reflection during 5 overnight programs

UC IRVINE

Antleader Mentorship Program (AMP) Mentor

• Guide one first-year UCI college student throughout their freshman year toward academic and personal success through skill-based workshops

UC IRVINE, PAUL MERAGE SCHOOL OF BUSINESS

Bridge to Success Mentorship Program

• Guide one first-year UCI college student throughout their freshman year toward academic and personal success through skill-based workshops

INTERACT DISTRICT 5170

Digital Media Coordinator

• Succeeded in helping the district raise $88K for Syrian Refugees and serve a total of 57K hours of community service

• Led multiple hour-long workshops for district events that hosted 200 to 4,000 Interactors in the Bay Area to educate other high schoolers about community, professionalism, time and stress management, and photography

• Maintained and managed all District 5170 properties by developing and executing new ways to innovate the District website and social media to keep members informed and engaged

• (Ex: Humans of Interact, Serves Up! video series)

• Promoted District 5170's vision through new and creative means by producing graphics, videos, resources, and more

KEY CLUB

Club Bulletin Editor; CNH DCON 2016 Social Media Team

• Promoted Key Club's core values of leadership, character building, caring, and inclusiveness

• Maintained and managed club properties with important announcements, upcoming events and reminders, club photos, and more and publicized events through social media with self-designed flyers and posters

• Organized club files on Google Drive and created documents and resources for the club

• Captured photos and document club events, meetings, and overall work

• Attained monthly articles and visuals about club participation for division newsletter publication

• Served on California-Nevada-Hawai'i District Convention Social Media team (2016)

• Served 200+ service hours

ACTS OF RANDOM KINDNESS CLUB (ARK)

Regional Media Coordinator

• Created media content to promote and connect the club organization and its message to members

• Coordinated and supervised region meetings and events

  • ​Holiday Care PARKages Service Event (~200 attendees)

  • Regional Kindness Outreach (~100 attendees)

Other

WHOLESOME MEMES FOR KINDHEARTED HOMIES

Facebook Group Founder & Admin

Created June 2017​  

• 500K members - January 2020

• 150K members - July 2020

• 70K members - April 2020

​http://fb.com/groups/wholesomememes